IPPF

In an effort to connect with a younger audience, the Western Hemisphere Region of IPPF brought on Makewell to craft a new web-based experience for their annual report that could stand alone to attract and engage the new demographic while feeling consistent with a supplementary version designed for print. IPPF’s brand as a whole is expansive and regulated for each region, so our challenge was to push those boundaries to create something fresh while adhering to their strict guidelines. The result was an interactive, bilingual web-based report that showcased IPPF/WHR’s work and achievements for the year while positioning them as a forward-thinking and current organization by implementing cutting edge web technologies underneath a modern design. We continue to bring a cohesive design voice to not only their annual reports, but other various aspects of their print and web communication as well.