House By We

Identity / Print

House By We offers a breath of fresh air to those looking to buy or sell a home in New York City. Providing relatable, personal and friendly service, House By We guides their clients through the home buying or selling process with a professional, yet accessible approach in stark contrast to ordinary brokers.

Makewell was contracted to rebrand House By We in an effort to appeal more specifically to their target audience and attract new clientele. With their focus being most specifically in Brownstone Brooklyn, we drew from the palette and details that exist in the countless rows of old brick and brownstone buildings and the streets of Brooklyn. The modern, architectural and approachable feel of their logo works across media and in many varied contexts while still meshing well with the historic and classic qualities of the buildings and neighborhoods where they work most.