LCA

Identity / Print / Web

Established in Brooklyn over 15 years ago, Lubrano Ciavarra Architects’ work includes architectural design for residential, commercial, cultural and institutional buildings. Their projects exude a contemporary minimalism that, as quoted by them, “allows for emptiness” and “space to exhale”.

LCA chose Makewell to redesign their identity to roll out right around their 15th anniversary. We worked closely with LCA to develop a clean, professional brand with the goal of attracting new high-end clientele without alienating any longstanding relationships. Existing in a visually-focused industry, it was important to communicate LCA’s core values through the new brand instantaneously, in a way that potential clients’ first impressions would accurately resemble their character, style and approach. Once the brand was established we were able to flesh out a variety of collateral pieces for print, web and apparel.